Lucknow: In partnership with Modi-Mundipharma Beauty Products, Revlon India is embarking on an aggressive growth trajectory under the leadership of Meghna Modi, Executive Director and Head of the Indian Subcontinent. Since her appointment in November 2023, Modi has been spearheading a strategic transformation across sales, supply chain, e-commerce, and organizational culture, with the mission to rejuvenate the iconic beauty brand in India.
Driving Strategic Transformation for the Indian Beauty Market
During a recent media interaction in Lucknow, Meghna Modi reaffirmed the brand’s bold ambitions:
“We are building our business aligned with our brand promise — to move the world boldly, giving every woman the platform she needs to live fully, freely, and purposefully, no matter how she chooses to express herself.”
She emphasized that the company’s mission is rooted in inspiration, innovation, inclusion, and purpose. Revlon India will continue to focus on its color cosmetics range (makeup and skincare) and personal care range (hair color, haircare, and body sprays), while expanding distribution across exclusive brand outlets, departmental stores, general trade, and e-commerce channels.
The company has set a target to double its business in the next 2–3 years by increasing its presence from 300 to 600+ exclusive brand outlets and expanding from 1,000 to 4,000+ departmental stores across India.
Empowering Teams and Building Retail Momentum
Modi stressed that achieving such high targets will require active involvement from all stakeholders.
“From passive management to active management — everyone including leadership, retailers, distributors, and beauty advisors must work proactively to achieve this kind of growth,” she said.
Her growth strategy combines offline retail expansion with a stronger digital approach. Currently, around 25% of Revlon India’s sales come from online channels, while the rest are generated from retail outlets and department stores. Modi is focusing on enhancing social media engagement, especially on visual platforms like Instagram, to connect with ambitious and millennial consumers in Tier-2 cities.
Product Innovation and Millennial-Focused Brands
Product innovation remains a key growth pillar. Revlon India is planning to launch new categories such as perfumes and advanced haircare products. To capture the growing aspirations of Tier-2 city consumers, the company has also introduced Street Wear Cosmetics, a millennial-focused brand starting at an accessible price point of ₹399, aiming to build a broader and more affordable portfolio.
Legacy and Visionary Leadership
Meghna Modi exudes confidence that under her leadership, Revlon India will double revenues, expand retail presence, strengthen online channels, accelerate product innovation, and modernize operations — all aimed at driving growth and building fresh relevance in India’s dynamic beauty market.
Her leadership style is anchored in quality, trust, and visibility, with a clear vision to make Revlon stand out in an intensely competitive beauty landscape.
About Meghna Modi and Revlon’s Legacy in India
Meghna Modi, the eldest daughter of Umesh Kumar Modi, Chairman of Umesh Modi Group, holds degrees from London Business School and Harvard Business School. She previously worked at Revlon before pursuing her MBA at Harvard and later spent four years as a consultant at Bain & Company in Boston before returning to India.
Modi Mundipharma Private Limited, part of the Umesh Modi Group, launched Revlon in India in 1995 as the first international cosmetics brand in the country. Over the decades, Revlon has earned a strong reputation as a color authority and beauty trendsetter, known for high-quality product innovation, outstanding performance, and sophisticated glamour.